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Alcon
Canada
Corporate
folder
thanks to Brett Shaw and Kim Dempsey
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Who
Alcon's corporate audience includes new employees, hospital administrators
and buyers for major pharmancy chains.
What
The folder and its inserts provide a general overview of the firm's diverse
operations and markets as the international leader in surgical and pharmaceutical
products for vision care.
Why
With a wide range of products and services focused on highly specialized
customers, Alcon found that few of its stakeholders had a clear vision
of the business as a whole. Better understanding of its diversity would
help to foster stronger links between operational areas and across market
segments.
Excerpt:
VISION
To see a world in a grain of sand
And heaven in a wild flower
Hold infinity in the palm of your hand
And eternity in an hour.
- William Blake
A glint of light. A splash of colour. Shadows resolve into familiar
shapes.
Sight, our window to the beauty and wonders of nature, is truly among
life's most precious gifts. For more than a half-century, the protection
and restoration of sight has been the sole purpose of Alcon. And this
single-minded vision has made us leaders of the eye-care industry, throughout
the world…
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