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SS
Technologies
Corporate
brand development
thanks to Rick Denomme
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Who
Plant engineers
and project developers responsible for the design and.implementation of
manufacturing automation systems.
What
SS Technologies, a division of Brock Solutions, required a new branding
program to represent its turnkey services for process controls, automation
systems and software. The program provided a new corporate slogan, logo and visual language
based on chessboard icons..
Why
The new brand was required to differentiate SST from competitors who
tended to operate as distributors closely allied to one fo the major controls
manufacturers. SST took the position of an independent engineering firm providing
strategic solutions based on objective analysis.
Excerpt:
"The Automation Engineers"
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