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GardGroup
HotSht
retail package
thanks to James Bryce and Rob Chilvers
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Who
GardGroup created
the HotSht brand to extend its paint protection and restoration products
into the RV and "extreme sports" markets.
What
The packaging for HotSht is the primary sales tool for introducing consumers
to a new product category that will preserve and protect "high impact"
gear such as helmets, jet-skis and ATVs. The text walks consumers through
the full story from "what" the product is, through "why"
they need it to "how" to apply and use it.
Why
GardGroup's established automotive brands had no awareness or appeal in the "extreme" world.
A new brand with a whole new attitude was essential to capture not only
the young, action-oriented consumers, but also the retailers' that serve
them.
Excerpt:
HOT-SHT!
...love your gear!
Take care of your gear - it will take
care of you! Hot-Sht brings back the hot color and buff finish of all
kinds of hard-working surfaces : metal, wood, fiberglass, molded plastics
and resins. It's the ideal care system for high-action gear like helmets,
watercraft and sport vehicles.
...
Plus - the super-slick Hot-Sht finish gives running surfaces an extra
performance boost on water and snow!
Love your gear! Give it the Hot-Sht treatment!
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