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Hewlett
Packard
C3P
package admail
thanks to Ron Cybulskie
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Who
A targeted mailing
to engineers, designers and IT managers among automotive manufacturers supplying
Ford Motor Company.
What
A roll-folding mailer revealed a special "C3P seat" solution
bundle comprised of I-DEAS software for CAD/CAM and CAE ("I need it!”) pre-loaded
on a choice of HP workstations (“I want it!”) plus low-cost financing (“I can't believe it!”.
Why
The target audience was under pressure from Ford to conform with the
C3P solution standard as quickly as possible. The resulting demand for
high-powered software created a window of opportunity for HP to extend
its leadership in engineering workstations with cooperation from Ford
and the software vendor.
Excerpt:
I need it!
If Ford wanted to standardize on crayons for its global product
development, I'd be designing with crayons. Lucky for me, Ford standardized
on C3P with I-DEAS from SDRC. A C3P “Solution Seat” would
give me the complete tool set I need to increase my productivity and
to keep me in business with Ford. From hardware to software to support
and custom training, it's everything I need to be part of Ford's global
implementation.
I want it!
Oh, yeah! This is the only way to work!
Hewlett-Packard sure knows how to make life easier for a hard-working
engineer. Just look! Powerful HP PA-8500 and Intel Pentium III processors,
HP VISUALIZE-fx 2 graphics subsystems; increased disk, RAM and I/O capabilities
deliver 2x performance over existing systems. Plus the choice between
UNIX and Windows NT. These HP VISUALIZE Workstations really are built
for people like us - the people who solve the really tough design problems
and have to deliver those solutions fast...
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