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GE
Glegg
WaterGenie
ad
thanks to Mary Longo
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Who
Primarily focused
on plant managers, plant engineers and operators responsible for process
and cleaning water in steam power, chemical processing and electronics production.
What
A launch ad to introduce a new web-based "configurator" service
enabling buyers to develop a complete specification for water purification
without waiting.
Why
Driving prospects to the website would allow them to experience the speed
and simplicity of the service immediately. The "genie's lamp"
provided a distinctive image inudstrial magazines that would reinforce
the coonfigurator name and website address..
Excerpt:
Wishing For An Easier
Way to
Spec Your DI Water System?
With GE WaterGenie, your wish is our command!
GE WaterGenie is the first online configurator for industrial water
systems. It's designed to lead you step-by-step through the key information
required to design DI water systems under 100gpm. So now you can source,
configure and price industry-standard equipment, then get a comprehensive
proposal tailored to your application in less than 30 minutes...
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