Ernst & Young
Guelph CEO ad mail

thanks to Karley Cunningham

Who

What
This package included an executive gift box containing a high-value magnifier and pen, with a promotional wrapper featuring a skyline of Toronto seen in binoculars. The copy presented E&Y's regional office as the only "brand name" professional services firm providing specialized service to Guelph..

Why
The Guelph office of the regional branch was preparing for aggressive growth in the Guelph market. E&Y recognized that the target businesses faced a choice between local accounting firms with limited services or Toronto-based competitors with little apparent commitment to Guelph customers.

Excerpt:

Have you been searching far and wide for world-class professional services?

Take a closer look at Guelph's "brand name" professional services team.
Look a little closer at what the Guelph area has to offer, and you’ll find the world-class professional services you’ve been looking for—right in your own backyard.
Ernst & Young maintains a regional office staffed by a full service team of 150 professionals. They have the expertise and the resources to deliver the highest level of integrated services to help you grow your business.
Our dedicated Guelph service team—people who know Guelph and know Guelph business—is ready to show you how Ernst & Young can bring all the strength of a “brand name” firm to your front door!