Who
Cattlemen and
feed-lot operators across Canada.
What
Ads and collateral withcopy focused on the return-on-investment resulting
from the improved weight-gain in cattle as a result of parasite control with Cydectin.
The financial benefits were reinforced by a new rebate program and product
guarantee.
Why
Parasite control was widely regarded as a cost-of-business rather than
a profit maker. The mailer presented test results showing the real financial
gains to be made with Cydectin, compared to competitive controls. The creative
took a humorous slant on dramatizing the rebates by showing extravagantly
detailed boots as "something nice" that cattlemen could buy
with their extra cash from Cydectin..
Excerpt:
Buy Yourself Something
Nice.
Cydectin's Treating!
Treat Your Herd With Cydectin for Parasite Control That Pays Off
An independent university 112-day pasture trial concluded
that beef calves treated at turnout with CYDECTIN® Pour-On gained
up to:
o 59.4 lbs. more than Control
o 33 lbs. more than Ivomec®Pour-On (p=NS)
o 15.4 lbs. more than Dectomax* Pour-On (p=NS)
o 11 lbs. more than Ivomec® Eprinex ™ (p=NS)
........
More for your money
Choose CYDECTIN®Pour-On this fall and you can get up to $100 rebate
when you buy at your local veterinary clinic.
Compare our CASH FOR CATTLEMEN rebates:
$100 on every 10L
$50 on every 5L
$25 on every 2.5L
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