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Allison
Transmissions
Tour
bus ad
thanks to Steve Murphy
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Who
Allison targets many "occupational" niches in the truck and
transportation for its heavy-duty automatic transmission; in this case,
we focused on the owners and operators of tour bus companies.
What
This ad highlighted the added comfort that passengers experience with automatics, vs. manual-shift
transmissions, as well as the lower maintenance costs resulting from reduced
"shift shock."
Why
As the only major manufacturer of truck automatics, Allison's advertising
positions the primary benefits of automatic transmissions against traditional
manual-shift transmissions. This ad supports the higher cost of automatics
with the promise increased customer satisfaction and lower operating costs.
Excerpt:
"We don't go for
those shifty types"
Bus tours just go smoother with Allison automatics.
Cruising on the highway or sightseeing in stop&go city traffic,
passengers appreciate the extra comfort and quiet of automatics. They
also feel better knowing their driver has both hands on the wheel and
full attention on the road.
Run your whole fleet with Allsion automatics and your operation will
run smoother, too -- with less stress on your drivetrain and lower maintenance
costs ....
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